Monthly Archive:July 2017

ByTHeaton

Keys to success – Stern Style …

I am fascinated by business success. In my estimation success itself is as individual as the individuals which find it… and one can obtain success in a myriad of different ways. Business Acumen, Hard-work, Determination, Talent and Skill, and sometimes sheer Luck – are some of the most common characteristics or propellants of people and organizations to the lofty ranks of Successful.

Millions have studied, pondered and written about what it takes to become successful. I stumbled on an interesting article where a Professor from Vanderbilt University discussed Howard Stern’s success via branding. He highlighted some interesting aspects. Howard Stern is a bit on the excessive side for my tastes, but his achievements have been monumental as he has successfully transitioned from regional shock-jock to powerhouse, national player with an almost cultish following – this is not meant in any way to be derogatory; I have always quite literally been in awe of his brand/business/success.

I hope you enjoy ….

Can You Handle 6 Stern Branding Lessons? by Patrick Leddin, Ph.D. Professor, Vanderbilt University

ByTHeaton

Why should you worry about Cyber Attacks??

Cyber has been a hot button for some time in the insurance industry. I have talked about it several times via this blog as well. It is easy to become a little desensitized to the entire topic and adopt a laissez-faire attitude … but the reality is …

These attacks are not going away. In fact, they are increasing at an alarming rate.

I just saw an article that stated these types of attacks are up 700% in the UK. It would naturally follow that here in the US, they have increased at a similar staggering rate.
Lloyd’s of London recently published a report about titled, “Closing the Gap – Insuring your Business Against Evolving Cyber Threats” … the key findings are:

 

  • There has been a major growth in targeting companies through CEO fraud, which is resulting in significant financial losses.
  • The financial services sector finds itself at the sharp end of targeted attacks by organized cyber-crime but retail is increasingly being targeted.
  • Professional services firms such as lawyers and accountants are increasingly targeted as a gateway to attacks on their clients, which are often large corporates.
  • Ransomware and distributed denial-of-service attacks are increasingly used against businesses with healthcare, and media and entertainment particularly targeted.
  • The public sector and telecommunications sectors are highly susceptible to espionage-focused cyber-attacks.

Businesses need to be aware of the full costs of a cyber-attack, in particular, the “slow-burn” costs (i.e. those associated with the long-term impacts of a cyber-attack, such as the loss of
competitive advantage and customer churn). When added to immediate costs (i.e. legal and forensic investigation fees, and extortion pay outs), slow burn costs can dramatically
increase the final bill.

 

The reality is – Insurance is just one facet of good cyber protection … Software/Hardware, Training & Company Policies are all vital to effective cyber defense.